White label reseller program
White label email reseller program with your brand
A complete white label for anyone who wants their own email service without setting up a server. Your customer signs in at webmail.yourbrand.com.br, sees your logo and your colors, uses files, documents and meetings under your brand, and talks to you. We take care of the infrastructure, the antispam and level 3 technical support.
Just want to refer customers, without reselling? See the referral partners program.
- Your brand on webmail and Colabora, turned on by you
- REST API for your system
- You set the price
- Over 20 years of email engineering
- Lua technical support at level 3
Built by people who fight spam every day
Whoever resells email is responsible for delivery: your customer's message has to arrive, and spam can't get in. Behind your brand is an engineering team with more than 20 years of email experience, running delivery and antispam every day.
Already have an email server? Use lua Shield
An internet provider or reseller with its own email server and service doesn't need to migrate anyone. lua Shield sits at the entrance of your domains, filters spam, viruses and phishing, flags what looks suspicious and delivers the rest to your server, whether it's Zimbra, Exchange, cPanel or Postfix.
Protect your own domains and resell the protection
Use Shield on your company's domains and offer the same filter to the customers you already host. Your server runs lighter, because the junk stops before it gets there.
Several layers on every message
Sender reputation, SPF, DKIM, DMARC and ARC, content and link analysis, neural network AI, our own blocklists, spamtraps and antivirus on attachments. The filter learns from users' corrections and from adjustments made by our team. See how the antispam works.
Allowed and blocked senders, by domain and by mailbox
Trusted or blocked senders and domains, for the customer's whole domain or for a single mailbox. The important supplier always gets through, and whoever bothers you never gets in.
What carries your brand
Everything the end customer sees in the browser. They don't need to know who is behind it.
- Access address on your domain, like webmail.yourbrand.com.br and colabora.yourbrand.com.br
- Your logo on the sign-in and sign-out screens and inside the webmail, in the webmail themes
- Your brand colors, the tab icon and your company name in the title
- Link to your website or your support page on the sign-in screen
- lua Colabora (files, documents and chat) on your address
- You choose the default theme and whether users can change it
You add each customer's brand yourself, right away, without opening a ticket. Build the .zip in the brand simulator: it suggests colors from the logo, shows the sign-in page, the inbox and Colabora as the customer will see them, and generates the file with the logo, the symbol, the colors and the DNS records for both addresses. Then, in the panel, open the customer's domain, go to Email, Webmail with your brand and upload the .zip. The panel shows the preview, you confirm and turn on webmail.<domain> and colabora.<domain>. If the customer leaves, just turn it off and remove it in the same place. Everything in the panel, per domain and, for now, at no cost. Need an address with a different name? Talk to us. The step by step is in the panel manual.
REST API integration, no long project
Your panel, your sales site or your billing system talks to us through a simple REST API with an access key. If you'd rather not integrate, use the admin panel, which has the same functions.
Automatic sale and activation
The customer subscribes on your site and the domain and mailboxes are created right away, with nobody on your team lifting a finger.
Plan changes and suspension
Increase a mailbox's storage, suspend whoever hasn't paid and reactivate later, all from your billing system.
Usage for invoicing
How many mailboxes and how much storage each customer uses, so your invoice matches what was delivered.
Documentation in Portuguese
Ready-made examples and an environment to test in before you connect to your operation. Ask for access on WhatsApp.
One panel for your whole customer base
Management is centralized in a single panel: you monitor and administer all your customers without opening a ticket and without depending on our team for day-to-day work.
- All your customers' domains and mailboxes, with search
- Mailboxes, aliases, groups and each mailbox's storage, to create, adjust and deactivate
- Messages filtered by the antispam: what was rejected, marked as spam or delivered
- Log of received and sent emails, with the SPF, DKIM and DMARC result for each one
- Allowed and blocked senders by domain and by mailbox, with DKIM and DMARC configured right there
- Delivery statistics by domain and by mailbox
New customers arrive with their emails, through the panel
Migration is in the admin panel. Your team, or the customer, uploads a spreadsheet with the accounts from the old provider and the destination mailbox for each one. Before starting, the admin panel shows the size and what will be copied with the migration GB.
- A preview that signs in to each old account and flags a wrong password or server before copying
- Size of each account and what will be copied with the migration GB, in GB
- Folders, subfolders, read and flagged messages arrive as they were; nothing is deleted from the old provider
- Account-by-account tracking, with the reason for each error and a button to retry from where it stopped
- At the DNS cutover, it runs again and brings only what arrived since the first copy
What else you get to resell
Most reseller programs hand over the mailbox and little more. With Lua, the same plan includes what your customer would go looking for at Google or Microsoft, everything goes out under your brand, and the management of your whole customer base lives in one panel.
| What your customer gets | Email-only reseller program | Reselling with Lua |
|---|---|---|
| Email on their own domain and webmail under your brand | Yes | ✓ |
| Files, team folders and links with a password and an expiration date | No | ✓ included |
| Documents, spreadsheets and presentations in the browser | No | ✓ included |
| Team chat and video meetings with outside guests | No | ✓ chat included; meetings need a separate license |
| Tasks, Kanban boards, whiteboard and notes | No | ✓ included |
| Mix of Google or Microsoft on the same domain | No | ✓ with lua Bridge |
| Antispam filter for those with their own server | No | ✓ with lua Shield |
How much your reseller business earns per mailbox
In the Google Workspace and Microsoft 365 reseller programs, the list price is public and your customer compares before buying. Your share is the discount the manufacturer or distributor passes on. With Lua, the price is yours and so is the brand: your margin is the difference between what you charge and the per-mailbox price agreed with us.
| In practice | Reselling Google Workspace or Microsoft 365 | Reselling Lua under your brand |
|---|---|---|
| Price your customer sees | The manufacturer's list: R$ 40.90 for Google Workspace Business Starter and R$ 33.40 for Microsoft 365 Business Basic, per user, per month | Your price, on the plans you put together |
| Where your margin comes from | From the manufacturer's or distributor's discount, within the partner program rules | From the difference between your price and the agreed per-mailbox price, which sits below our price list depending on volume |
| Brand your customer sees every day | Google or Microsoft | Yours, in the webmail and in lua Colabora |
| Signature | It stays with the manufacturer, and the customer can move to another partner without changing services | The customer signs in at your address and subscribes through you |
| Files, documents and chat | Included in the plan | Included, with lua Colabora |
| Migration of a new customer | Paid by the partner | In the admin panel, with the migration GB (R$ 2.00 per GB migrated from the source, paid once) and the preview, so you can budget beforehand |
List prices checked in October 2026: Microsoft 365 on the Microsoft Brasil page (annual plan, before taxes) and Google Workspace on the price list in reais in effect since January 2025. Plan storage is not the same: see the comparison.
Simulate your customer base
Prefer it in writing? Send this simulation to our sales team, with the size of your customer base, and we'll reply with the reseller price.
Everything included in your reseller program
The same features Lua sells directly, now under your brand. The full list is in Features.
Antispam and antivirus
The same Lua filter on every mailbox: 99.91% accuracy, suspicious attachments and links checked before they reach the inbox, and learning from every user correction.
Sender lists in the panel
Allowed and blocked senders by domain and by mailbox, a send and receive log to check what happened to a message, and statistics per mailbox.
Full-featured webmail
Themes to choose from, quick reply, scheduled send, attachment reminder, automatic categories, newsletter management and search with shortcuts.
An organized team
Shared mailboxes and folders without handing out passwords, an automatic company directory, global contact catalogs, aliases, groups and internal-only addresses.
Phone, Outlook and desktop apps
An Exchange (ActiveSync) account with email, calendar and contacts, plus IMAP, POP3, SMTP, CalDAV and CardDAV. Outlook and phones find the servers on their own.
lua Colabora under your brand
Files, a document editor for Word, Excel and PowerPoint, chat, video meetings, tasks, Kanban, whiteboard and notes, all with the same login and in the same space as email.
Account security
Two-step verification in the webmail, a separate password for desktop apps, and DKIM and DMARC configured through the panel.
Less work for your support team
Delivery errors explained in Portuguese, deleted-message recovery by the users themselves (add-on), a send and receive log and statistics per mailbox in the panel.
Who it's for
Internet providers
Offer business email under the provider's brand to business customers, as one more service on the bill. If the provider already has an email server, lua Shield protects what's there.
IT firms and MSPs
Standardize email for your whole customer base in one place, with recurring revenue per mailbox and less time spent on repetitive tasks.
Agencies and developers
Deliver a site, domain and email under your brand, and activate everything through the API along with the rest of the project.
Hosting companies
Replace the email that runs on the same server as the site with a dedicated service, without changing the brand your customer knows.
How to get started
A conversation about terms
You tell us the size of your customer base and how you sell today. We propose a per-mailbox price depending on volume.
Your brand live, done by you
You build the .zip in the brand simulator (logo, colors and the webmail. and colabora. addresses of the customer's domain), upload it in the panel, check the preview and turn it on. No queue and no waiting for our team, and for each new customer you just repeat it. If you get stuck at any point, we help.
Integration or panel
You connect your system to the REST API, or use the panel to create domains and mailboxes. The two can work side by side.
First customers
For your first customers, our team can do the migration with you (billed by the hour). For the next ones, your team uses the panel's migration, with a preview of the size and the cost.
Questions from people who want to resell
What is white label email (whitelabel)?
It's an email service that one company operates and another sells under its own brand. Your customer signs in at webmail.yourbrand.com.br, sees your logo and your colors, and talks to you. To set it up and see how your brand will look, use the simulator. The step-by-step is in the guide what is white label email and how to resell it.
Does my customer see the lua.email brand anywhere?
Not in the webmail or in lua Colabora. The access address, the logo, the colors, the tab icon, the page title and the support link are yours, in every webmail theme.
Do I have to ask Lua to add a customer's brand?
No. The reseller that manages the customer's domain uploads the brand .zip in the panel, sees the preview, confirms and turns on webmail and Colabora at the customer's address, the same day and without opening a ticket. You can also check, turn off and remove it in the panel. It is free of charge for now, and white label is per domain. Need an address with a different name? Talk to us. See the step by step in the panel manual.
How much do I earn reselling Lua?
The difference between the price you charge and the per-mailbox price agreed with us. For example: 100 mailboxes sold at R$ 25.00, with a cost of up to R$ 11.90 (the full price of our 10 GB plan), give you R$ 1,310.00 per month, or R$ 15,720.00 per year. The reseller price is lower than the full price and depends on volume. Simulate it with your own numbers on this page.
Is it worth more than reselling Google Workspace or Microsoft 365?
In their reseller programs, the list price is public (R$ 33.40 for Microsoft 365 Business Basic and R$ 40.90 for Google Workspace Business Starter, per user) and your share is the discount the manufacturer or distributor passes on. With a 15% margin, which is just an example, the same 100 mailboxes would bring in R$ 501.00 to R$ 613.50 per month. With Lua, the price and the brand are yours, and your customer may still pay less than they would there.
Who sets the price for the end customer?
You do. We agree with you on a per-mailbox price depending on volume, and the selling price, the plans and the billing are up to you.
Can I resell email without having a server or a technical team?
Yes. Servers, antispam, backups, updates and monitoring are on us. You take care of the sale and the first line of support.
How does support work?
In layers. Your team handles the customer day to day (level 1) and ours resolves the technical issues (level 3): delivery, DNS, antispam and migration. Our engineering team has more than 20 years of email experience.
How do I manage my customers?
Through the management panel: all the domains and mailboxes in your customer base, the messages filtered by the antispam, the log of what was received and sent, sender lists, DKIM, DMARC and statistics, all in one place.
Can I integrate with my billing system or panel?
Yes. The REST API lets you create and manage domains and mailboxes and check usage from your own system. Ask for the documentation on WhatsApp.
Can I resell lua Bridge and lua Shield too?
Yes. Bridge is for customers who will keep part of the team on Google or Microsoft, and Shield is for those who have their own server and only want the antispam filter. Both have volume pricing.
Where are the antispam and the sender lists?
In the panel, by domain and by mailbox: lists of allowed and blocked senders and domains, and the send and receive log to check what happened to a message.
Who migrates the customers I bring in?
You choose. Your team, or the customer, does the copy in the admin panel, with a preview of the size and what will be copied with the migration GB before starting. Migration in the admin panel is with migration GB you buy. Or our team does it together with you, billed by the hour: survey, copying the messages, the DNS switch and help with phones and Outlook. The step by step is in How we migrate.
Sell protection under your brand
Neural network AI, our own blocklists, spamtraps and antivirus on every mailbox in your customer base, and Shield for customers who have their own server.
Want to resell email under your brand?
Tell us the size of your customer base and how you sell today. We put together the terms and show you the platform working with an example brand.
Prefer that our team contacts you? Leave your contact details
White label, REST API and level 3 technical support.