Google alternative
An alternative to Google Workspace for your business email
If you want quality and features at a fair price, lua.email is an alternative to Google Workspace: email, calendar, files, a document editor and chat included, starting at R$ 8.90 per mailbox, with security under your control and support from real people, in Portuguese.
Signing up is online and activation is automatic: pay by PIX and the account is ready in minutes for you to activate your domain. For questions, we answer on WhatsApp.
What it costs for 10 people
Entry-level plans, per month. Prices from each company's public pages, checked on September 28, 2026.
| Option | What you get | 10 people per month |
|---|---|---|
| Google Workspace Starter, first 12 months | 30 GB per person, email and Drive combined (R$ 32.72 per person) | R$ 327,20 |
| Google Workspace Starter, after 12 months | The same plan, at R$ 40.90 per person | R$ 409,00 |
| lua.email, 20 GB mailboxes | 20 GB per mailbox, email and lua Colabora combined (R$ 18.90 each) | R$ 189,00 |
| lua.email, 10 GB mailboxes | 10 GB per mailbox (R$ 11.90 each) | R$ 119,00 |
With lua.email, each mailbox can have its own size, and the price is the same when you sign up and afterward. See the full comparison.
What matches what
For your team, only the address in the browser changes; the routine stays the same.
Gmail
The webmail, with a theme close to Gmail that makes the switch feel familiar, quick labels and search with shortcuts.
Google Calendar
The webmail calendar, with shared calendars, on your phone and in Outlook.
Google Drive
The lua Colabora Drive, with team folders and links with a password and an expiration date.
Docs, Sheets and Slides
The lua Colabora editor, in Word, Excel and PowerPoint formats, with several people editing at once.
Google Meet and Chat
Video meetings with the link in the calendar event, and the business chat.
Admin Console
The admin panel, with mailboxes, aliases, groups, DKIM and DMARC, message tracing, and administrator, helpdesk and read-only roles.
Why choose lua.email
Complete quality and features, at a fair price, with security under your control.
Everything you need to work as a team
Webmail, calendar, contacts and lua Colabora (files, documents, chat and tasks) with the same login, on every plan.
A fair price, per mailbox
From R$ 8.90 per mailbox, per month, the same price when you subscribe and afterward. Each mailbox has the space the person needs. See the plans
Security you control
By mailbox group: access hours, access location by IP, protocols, two-step verification and password expiration. See security and control
Antispam that gets it right
99.91% accuracy, measured by users' own corrections, with antivirus on every plan. How it works
Sending that arrives and can be tracked
DKIM and DMARC set up in the admin panel, and tracking of every message for 180 days. See DKIM and DMARC
Shared mailboxes
The finance@ address or the front desk can reply from the same address, each person with their own account and no password sharing. See how it works
You do the switch yourself
The administrator copies the messages in the admin panel: R$ 2.00 per GB migrated from the source, paid once, with the migration GB bought at checkout. If you prefer, our team does it with you. See the migration
Support based in Brazil, in Portuguese
You manage day to day in the admin panel, and someone on our team helps whenever you need, by the next business day. See support
Customization to compare with your plan
To compare, check with your current provider what matches these items on your plan. The security rules are in the block further down.
Webmail themes
Three themes and light or dark mode, chosen by each person. See the webmail
Your company brand
As an add-on, webmail and Colabora with your own logo, colors and address. See it in the simulator
Rules by group
Groups such as finance or reception, each with its own access rules, on all plans. See it in the manual
Custom features
For large accounts, with scope and deadline agreed upfront. Large companies
When it makes sense to stay on Google
Not every company should switch everything. These are the cases where staying, fully or partly, makes sense.
Systems that depend on Google
If your operation uses apps or automations built on Google, the people who depend on them stay there.
Part of the team, not all of it
With lua Bridge, those who need Google stay there, and the rest of the team moves to lua.email, on the same domain. The lua.email antispam also covers the Google accounts.
How to leave Google without losing anything
Messages are copied over IMAP while your team keeps working in Google until the MX switch. Nothing is deleted in Google.
Turn on IMAP and create app passwords
IMAP must be turned on in each account. With 2-Step Verification, each person creates a Google app password and uses it for the migration instead of their regular password.
Check your Workspace settings
The Workspace administrator may have disabled IMAP or app passwords in the company settings. While they are disabled, the tool cannot sign in to the accounts: ask the administrator to enable them during the migration or talk to our team.
Create the mailboxes on lua.email
With the same addresses you have today. People who write to your company will not notice the switch.
Check each account's size in the preview
Labels arrive as folders, and a message with several labels may be copied to more than one folder, which increases the size in GB. The preview measures each account before copying: review the result before you copy.
Copy the messages
With the migration tool: R$ 2.00 per GB migrated from the source, paid once, with migration GB purchased at checkout. The step-by-step guide is in the migration manual. If you prefer, our team does it with you, billed hourly, quoted on request.
Bring your contacts, calendar and files
Contacts as vCard or CSV, the calendar as .ics, and the Drive files exported and uploaded to lua Colabora.
Switch the MX and sync again
On each finished account, the Sync again button brings over only what arrived afterwards, for up to 7 days, and only the additional amount is billed.
Security and control, without configuring person by person
In the admin panel, administrators set the rules once per group of mailboxes, or for the whole domain through the Default group. A mailbox in more than one group follows the strictest rule, and the panel records who did what.
Two-step verification required
The whole group registers the code, in the app or by email, with recovery codes. With the requirement on, people cannot remove their last method in the webmail. See how it works
Password expiration and change
From 30 to 360 days per group, change at next sign-in, a warning 7 days before expiry and a spreadsheet report. See how it works
Access hours and session timeout
No sign-ins outside business hours or on holidays, and the webmail asks for the password again after the time limit your company chooses. See how it works
Access location by IP
Webmail, Colabora, chat and phones with an Exchange account only from your company's IPs. The admin panel is never blocked. See how it works
Webmail-only group
The group's mailboxes have no IMAP, POP or SMTP in desktop and mobile apps, with webmail and Colabora working normally. See how it works
Phones and apps
Screen lock required on the Exchange account, a list of connected phones, and an app password separate from the webmail one. See how it works
Internal-only addresses
Mailboxes, aliases and groups that receive only from people on your domain. Anything from outside is rejected on arrival. See how it works
A record to check
180-day message tracing, failed sign-ins with the source IP, admin panel logs, and support access with a stated reason. See how it works
Questions from people leaving Google Workspace
Does lua.email have everything Google Workspace has?
For email and teamwork, yes: webmail, calendar, contacts, files, a document editor, chat and video meetings. The difference is in the formats: the lua Colabora editor works with Word, Excel and PowerPoint formats. Google's own integrations do not come along.
Will I lose my Google emails in the switch?
No. The migration tool copies messages and folders over IMAP, with an app password, and nothing is deleted on Google. Labels arrive as folders. Contacts and calendar come in through a file.
What about my Google Drive files?
They are not part of the email migration. You export them from Google and upload them to the lua Colabora Drive. Google documents can be downloaded in Word, Excel and PowerPoint formats, which the lua Colabora editor opens.
Can I move only part of the team off Google?
Yes, with lua Bridge: people who depend on Google stay there, the rest move to lua.email, on the same domain, and everyone keeps writing to each other as usual.
Can I set access rules by group and use my company brand?
Yes. Group rules come on all plans: required two-step verification, password expiration, access hours, an IP list and a webmail-only group. The IP list does not cover IMAP, POP and SMTP with the app password. Your own logo, colors and address are an add-on.
How much does it cost to migrate?
With the admin panel tool, it is R$ 2.00 per GB migrated from the source, paid once: you buy the migration GB at checkout and see in the preview what will be copied before you start. With our team, it is charged by the hour, on request.
Keep reading
Want to start with part of the team?
Signing up is online and activation is automatic: pay by PIX and the account is ready in minutes for you to activate your domain. For questions, we answer on WhatsApp. You can start with part of the team and keep the rest on Google through lua Bridge in the meantime.
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